USAO recognized for marketing and engagement efforts

The University of Science and Arts of Oklahoma’s Communications and Marketing Department was recently recognized with three awards at the Oklahoma College Public Relations Association annual conference and awards ceremony.

 The department took first place in the marketing campaign category for the promotional efforts for the Dr. Ada Lois Sipuel Fisher Center for Social Justice and Racial Healing inaugural gala. Aspects of the multifaceted campaign included news releases, print ads, social media ads, web promotion, on-campus publicity, sponsorship materials, special invitations and brochures. 

USAO’s sports information team took third place in the athletics social media category for the 2019 all-sports video, which highlighted the successes of USAO Athletics over the 2018-19 season.

USAO’s Queen B’s social media campaign, which highlights high-achieving female alumni for Women’s History Month, received honorable mention in the overall social media campaign category. 

“Marketing plays a huge role in making any university successful,” said Amy Goddard, director of communications and marketing. “High schoolers across the country need to be aware of the range of options they have in choosing a college, and our efforts let them know what we can offer. I am proud of everyone on my team—many of whom are USAO alumni—for their dedication to spreading the word about our fantastic institution.”

The USAO communications and marketing team includes Benjamin Blackstar, creative services coordinator; Beckie Brennan, web coordinator; David Duncan, video production specialist; Tailor Finney, sports information assistant; Chris Hartman, print services manager; Zachary McGrew, media manager; and Tanner Shoemaker, sports information director.

Besides leading her team to consistent success in the awards ceremony, Goddard will also serve as the president of OCPRA for the coming year.

Goddard has served as USAO’s director of communications and marketing since Sept. 2015. For the 10 years prior to this, she worked in the communications department at the Oklahoma State Regents for Higher Education. Among her achievements, she directed the marketing efforts for the Oklahoma’s Promise scholarship program. Goddard graduated from the University of Oklahoma’s Gaylord College of Journalism and Mass Communication in 2002.

The mission of OCPRA is to bring together professional communicators from both public and private institutions of higher education in Oklahoma with a single focus: promoting higher education in this state as a means to enrich its citizens and economy. Membership in the Oklahoma College Public Relations Association is available to all colleges, universities or other accredited higher education institutions in the state and to non-profit public relations bodies associated with such institutions.

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