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April 5, 2014

Planting perfected

Ross Seed to celebrate 16th plant day

— The weather is warming up, the landscape is becoming greener and flowers are in bloom after a particularly harsh winter this year.

Ross Seed Company True Value is bringing the new season in with their 16th Annual Plant Day today. The store sells plants, annuals and vegetables in trays of 48 for $10 per tray.

Manager Paul Horton said Plant Day is their biggest sales day of the year and has become a tradition for the company.

"Part of [the draw] to customers is the exiting of winter and bringing in spring in people's minds," Horton said. "When you see the plants, it's an announcement that spring is here."

He said the kinds of plants for sale and other discounted items vary each year, but the company sees many returning customers each sale.

This year, the sale will feature a garden cart and garden hose reel for about half its regular price and a new kind of rose, Horton said.

Plant Day wasn't always the local tradition it is today.

Horton said he began Plant Day at the former Gibson Discount store as a way to promote the store and he began the sale at Ross 16 years ago, when it became the company's biggest sales day.

"In the early years, it was still our busiest sales day, but it's taken on a more festival-like atmosphere," he said. "I didn't have that type of vision in my head for it, but I'm grateful."

Horton said the displays and plants contribute to the festive atmosphere.

"It's about attitude and emotion," he said. "Everyone's in a good mood looking at plants [and] people that enjoy plants like to see that many of them. Part of it is the displays we build and part of it is [the beginning of spring]."

Horton said other companies, such as Sedan Floral, provide plants and all store employees and volunteers assist in preparation for the event.

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