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June 25, 2013

Ford pushing Main Street forward

CHICKASHA — After six months at the helm of Main Street, Director Andrew Ford is looking toward the future with plans of promotion and growth.

"I want to do whatever I can in my power to bring Chickasha back to what it used to be and take it even higher," Ford said.

Membership has increased, and the organization as a whole has continued on a path of setting and hitting goals since Ford's appointment to the position, Main Street Board President Matthew Mollman said.

"He's been working with the city to bring new aesthetics to Main Street," Mollman said. "He's also started some marketing campaigns in order to bring more people in to the area to shop."

One such campaign ended just two weeks ago.

Ford held a weekly drawing that he broadcasted on Kool 105.5 where he gave away $100 of Main Street bucks for participants to use at most of the stores associated with the organization.

"This promotion was a huge success getting people into downtown, and generated a huge list of downtown shopper names," Ford said. "I'm looking at this promotion as a large stepping stone to some kind event sometime next year."

Owner of Emma's Essentials, and Main Street board member Jessica Williams said, Ford has been very proactive since taking the position.

She said, currently Ford is in the process of creating a brochure accompanied with a map of businesses on Main Street and around Chickasha.

"Overall we want to make the entire town look good," Williams said. "He has been very proactive in trying to get the information about Main Street out."

Ford said his goal is to eventually create events for all seasons that Chickasha can be known for, similar to what the ice cream fest does for Tuttle.

"We want to put Chickasha on the map," he said. "We want people walking up and down the sidewalks looking at the stores. They may not go in that night, but they will probably come back."

Although new events are needed, Ford said current ones like Main Street Trick-or-Treat - formally the Neewollah Fest - and the Winter Christmas Parade are pivotal to the success of Main Street.

"The whole point of these events are to get people in the downtown area, and they have worked well," he said.

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