Chickashanews.com

Opinion

May 31, 2014

Express-Star to evolve publication with digital first initiative

CHICKASHA —

The media has become the cheerleaders of a digital world. Across the globe, news originazations are evolving their work from a strictly print platform to a combination comprised of multiple media. 

The reality is we are a progressively digital society, and as a newspaper it is our task to lead our community forward in a digital era. 

With that in mind we are reducing the print frequency of "The Express-Star" from five days a week to three days a week. Effective July 1 we will publish a print publication on Tuesday, Thursday and Saturday. 

This will allow us to focus our editorial efforts on more local content, eliminating the majority of news from outside sources. It will allow us to provide our readers with a more complete picture of Grady County. 

From an online perspective, we will remain Grady County's daily news source, producing content seven days a week. Content produced by "The Express-Star" will continue to flow, and we will continue to collect stories from other sources we believe will be of interest to our readers.  

In addition to our print reduction, we also plan to sell our building on 3rd Street. We will relocate to a storefront in downtown Chickasha, so we can be more accessible to our customers and readers. 

Currently we are working on a deal with a prospective buyer who would be wonderful stewards of this historic property. 

This is not the beginning of the end for "The Express-Star," nor is it a sign of weakness. These decisions were made to more effectively convey the news to our customers and readers on a daily basis.

I believe the newspaper's purpose is to serve the public, and this evolution will give us an array of advertising and editorial service opportunities that were unavailable before.

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