Emma's Essentials, another female owned and run business, also focuses on customization. Customers can choose from a variety of ready made dresses and accessories for their child or come in with an idea that owner, Jessica Williams will bring to life. Williams has said she is passionate about keeping business local and said she wants people to support Chickasha instead of running off to Norman or Oklahoma City to spend their dollars. One of the vendors that Williams uses is a local vendor, Enchanted Events.
The growth in women-run businesses spans beyond Chickasha and into other areas in Grady County. Callie's Shabby Chic in Alex is run by Linda Wolfe and Patty Baker. The two renovated the building their store is housed in and sell a variety of gifts for all occasions. The friends of 25 years opened shop in December 2012.